Bruce started with DSI in 1976 and has been involved with all aspects of the company since that time. He has been President/CEO since 1990 and is quick to point out that DSI employees make the difference in the success of the company.
“DSI is so fortunate to have a strong and committed group of employees who understand the importance and value of excellent customer service. With a very broad product offering and offices strategically located in the U.S., Mexico and Latin America, no one is better able than DSI to provide the complete package of goods and services which manufacturers need every day.”
Since its founding, the company has added all of the major product lines to its offering so that only one call to DSI is all that is needed to fulfill most needs. The major product lines include Juki (DSI is the largest Juki parts distributor in North America), Union Special (largest parts distributor in North America), Brother, Pegasus, Pfaff, Reece, Rimoldi, Eastman and Singer. Additionally, nearly all of the items commonly found in industrial sewing operations are available through DSI. These include needles, attachments, electrical goods, scissors, chairs and pressing/finishing equipment. DSI is the only distributor who has its own Electronic Repair service for circuit boards, control boxes and synchronizers.
DSI exports to countries worldwide and can provide products promptly and efficiently at very competitive prices. The knowledge and expertise shared by DSI employees can save manufacturers considerable time and expense by working through a company who has many years of experience in shipping options.